.NU Domain's New SpellGuard™ Service Expands Domain Name Brand Protection

Unique New Service Protects Brands from Misspellings, Spelling Variation, and Typosquatting

Medfield, MA - June 16, 2005 -The .NU Domain Ltd today announced its new SpellGuard™ service to protect companies' Internet brands from keyboard errors and typosquatting. This service allows protection of up to five misspellings of a domain name, all of which will point to a company's primary domain name or URL.

"Keyboarding errors, misspellings and variations in spellings are all ways which users can end up at the wrong Web site, resulting in brand degradation," said J. William Semich, founder and CEO of .NU Domain. "With SpellGuard, for a very small fee an organization can protect its brands without incurring the cost and time of managing numerous variations of its primary domain name."

SpellGuard is based on .NU Domain's patent pending multilingual web routing technology.

With SpellGuard the misspelled domain names can be within 2 letters in length (shorter or longer) of the primary domain name and may have up to two changes in letters. For example mudomain.nu, mdyomain.nu or myudomian.nu could be registered as misspellings for mydomain.nu. These domains will be redirected to the primary domain, and need not be hosted by the domain name holder's ISP or Web service provider.

SpellGuard protects against typosquatting, which involves registering web addresses that are minor variations on the names of well-known, legitimate domains. The copycat addresses may involve transposing letters in the web address. Often users land on copycat sites loaded with unwanted advertising or other undesirable content.

For example, if Google had used the new SpellGuard service for its www.google.com URL, the misspelling of its domain name, goggle.com, would redirect to the Google Website. Instead, www.goggle.com, points to an advertiser's Website taking advantage of Google users' typing mistakes. The same problem occurs for misspellings of Microsoft's URL, www.microsoft.com. One example is the misspelling www.microsfot.com, which points to another advertiser's Web site.

The new service has distinct benefits for multinational companies, since ASCII versions of multilingual domains can be used as "misspellings". For example, Varlden.nu could be a misspelling of Världen.nu (Editors Note - that's v-"a-with-two-dots"-r-l-d-e-n.nu) .NU Domain's SpellGuard is available for EUR5 per year per primary domain for the first five misspellings. See www.nunames.nu for more information.

About .NU Domain Ltd
.NU Domain Ltd, a US-based private corporation, is the leading commercial Top Level Domain Name Registry serving Northern Europe. It is also the only Top Level Domain in the world that can support the complete UNICODE international character set in Web addresses, using its unique patent-pending technology. .NU Domain Ltd targets international end users and the small office/home office (SOHO) market.

Besides its free blogging service for customers at http://www.blogga.nu, .NU Domain Ltd also offers free domain name parking services for customers who need to lock in a domain name but have no immediate plans to use it, and, for a small annual fee, the .NU InstantWeb Service which provides a quick, five-page mini Web site with blog pages, or URL forwarding for your .NU domain name to a Yahoo, AOL or other personal Web site without a unique domain name, and .NU InstantMail Forwarding so AOL, Hotmail and other mail service users can have a unique .NU mail address. You can visit .NU Domain Ltd on the World Wide Web at http://www.nunames.nu.

Contacts:
J. William Semich
NU Domain Ltd
+1 508/359-5600
bill@nic.nu